It appears that dieting is a modern phenomenon and that every year a new craze hits our world, claiming to be the one and only route to losing weight. Indeed, with modern technology, news spreads fast and the accessibility to diet information is at everyone’s fingertips. However, long before recent developments in the diet industry, people were trying out different diet tricks to help squeeze into corsets and increase their “attraction factor” for hundreds of years. The early 1900’s saw a definite upturn for dieting in terms of a controlled eating regime, as people prospered and nutrition improved. The fashion of the 1920’s and Hollywood icons with slim boy-like figures sent many a curvy lady into a bit of a spin. Every decade since then right up to today has been marked by some crazy or scary fad diet yet has consistently failed to tackle the real cause of weight gain or offer a sustainable route back to good health.
The diet industry, the business of selling plans, pills and promises, didn’t really take off until processed foods began to come to the fore in the 1960’s. Not surprisingly, the major players in the food processing industry also became the major players in the dieting industry, in particular with Weight Watchers/Heinz and Nestlé/Lean Cuisine. The correlation between processed foods and the rise in obesity is as plain as daylight, yet many diet programmes are based on eating even more processed foods, meal replacers, fat binding pills or restricting food groups altogether. All in all, it is a confusing and distorted business that has profited hugely from our failures to maintain a healthy weight.
As Ireland tops the tubby polls, we really need to come up with something different because despite all our low fat, low carb, fasting, liquids and cabbage soup diets we are fatter than ever! Celebrity-led fashionable dieting continues to distort our relationship with food and its function as a means to supply energy, nutrients, vitamins and minerals to maintain health and sustain life. For a weight loss diet to be truly successful you would only have to do it one time. The idea that people return to weight loss programmes time and time again is evident of their fundamental failure to deliver a sustainable way of eating to maintain a healthy weight.
It is from this worrying perspective, much research, cooking and eating that I would like to direct you back to the table and offer something new, well, old really!
FITFOOD Autumn Winter is an eight-week Health and Weight Loss Programme, based on easily sourced ingredients with a seasonal flair! Even though this programme spans eight weeks our goal is lifelong! During the programme, participants will learn all the skills required to choose, plan, prepare and eat food as Nature intended with ease. Losing weight is part of the plan to greater health, energy and wellbeing.
Yes, we will monitor fat percentages and track fat loss in terms of kilos and pounds, but we also tackle the reasons for excess fat storage so that no matter how much or little you need to lose, you will clearly understand the whys and see the path to reaching your goals.
Real success, not only comes from hitting your personal goals, but in maintaining them long-term! This does not happen with fad dieting as we lose interest faster than we lose weight, returning to bad habits and ultimately putting on more weight. Adapting to a healthier, balanced approach to your everyday meals means that food is exciting, appealing, ever changing with the seasons and nourishes the whole body in more ways than one. Success also comes from support, from your group, friends and family as this is not a diet to be endured alone but a celebration of good food in great company.
Losing weight need not be a losing battle when you shift the goal away from the scales and onto your plate!
FITFOOD AUTUMN WINTER is available from October 8th
Suitable for individuals, friends, groups or workmates Click below to check out the programme, what's involved and cost!
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